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Branding and Advertising as Part of a Start-Up Company’s Budget

Joshua Andrews writes this week on Branding and Advertising as Part of a Start-Up Company’s Budget. Read on … Build it and they will come? What comes to mind when you think of a start-up company’s budget? Maybe the first thing you think of is inventory. Having a product and enough money in the budget … Continue reading Branding and Advertising as Part of a Start-Up Company’s Budget

It’s 2017: Position Your Brand With Emotional Equity

Today, Cheryl Hosmer gets emotional about your brand. Read on … It’s 2017: Position Your Brand With Emotional Equity Update your brand by investing in its emotional equity. You’ve go... read more

Did Your Brand Suck in 2016? You Could Be Due for an Update

Maureen McLaughlin wants to know: Did Your Brand Suck in 2016?  Read on… While you’re busy running your company, digital trends, internet memes, 24-hour news cycles, politics, and random... read more

How to Make Your Company Unique From Within

How to Make Your Company Unique From Within Elise Walker is back with ways to differentiate your company from the inside. Read on … It can sometimes be difficult to differentiate your company, b... read more

Why Branding is Important for Start-Ups

Why Branding is Important for Start-Ups Kris Kelley writes this week on the importance of branding for start-ups. Read on… Branding is the process of creating a symbol, a name, a website or a d... read more

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Understanding Differentiation – How is your company/brand/product truly different from the competition? Justin Williams wants you to understand differentiation. Read on … Digging into your... read more

2 Things That Can Make Your Company Stand Out

This week, Elise Walker has a couple of things that will help your company stand out. Read on … No matter what services or products your business provides, there are likely other companies with ... read more

The Right Label is Articulating and Delivers a Simple Brand Promise

The Right Label is Articulating and Delivers a Simple Brand Promise Our staff chipped in on this quick read regarding a Simple Brand Promise. Read on … Articulating and delivering a simple brand... read more

3 Essential Branding Tips For Your Business

3 Essential Branding Tips For Your Business Neal Litherland has 3 quick tips for branding your business. Read on… Building a brand is hard, especially in a marketplace where everyone is trying t... read more

Differentiation – or – How is your company/brand/product truly different from the competition?

Differentiation – or – How is your company/brand/product truly different from the competition? Janine Roberts helps us understand differentiation. Read on… An important concept to re... read more